Me&We

Yoga mats as a way of life.

Goal:

Introduce the product as a necessary part of a healthy and balanced lifestyle.

Store graphics uses browns and beige to present the product as something close to the customer. A font that appears mainly in majuscule helps to build a brand as an entity that has experience and provides a high-quality product, and a grid focusing on fewer elements displayed in higher resolution additionally enhances the impression of being in contact with a premium product.